From Our Founder

Jessica Robinson's Background and Why She Started Moxie Future

My letter to you

Hi there, I’m Jessica and I’m thrilled that you’re here today. I’ve been working in the financial sector for most of my career.  In recent years, I have been focused on promoting responsible investment and green finance with institutional investors, governments and companies. And it has been an incredibly rewarding journey!

But, quite frankly, I’m frustrated about the way financial services are structured for regular investors like you and me – especially around the impact of our investments on the planet and in the communities in which we live.

As a mother, I’m hugely regretful about the damaged world we are passing on to our children. When we’re working so hard to secure their financial future, shouldn’t we also be ensuring that future generations inherit a clean, peaceful and balanced world?

And I know I’m not the only one thinking this way. Over 90% of women investors say that creating an impact is important to them, but only 33% feel understood by their advisor.** (No surprises there!)

Why? Because if you ask your financial advisor about investing responsibly today, you’ll probably hear…

  • “Are you sure? Your returns will be much lower with this product.”
  • “Sorry, we don’t have any products that fit your criteria right now.”
  • “The smart investor nowadays will be sure to amortize off-balance-sheet derivatives.” (Wondering what the hell that means? So is everyone else. Investing can be an alienating experience, especially when you have to weed through jargon written in a way that assumes that a man is making all the decisions.)


And that’s just because the incentives are so misaligned that your financial advisor is often not even aware of what it means to invest responsibly!

That’s why I have created Moxie Future: to provide you with the resources and network to understand the issues and find investment options that align with your values. We are all about harnessing the power of wealth-creating women to champion a new way of investing that doesn’t compromise on values.

Because I know that when women work together, we are unstoppable.

I hope you’ll become part of the Moxie Future community and join us for the ride!

Jessica Robinson
Founder + Managing Director


As well as running Moxie Future, Jessica is a strategic advisor to governments, institutional investors, think tanks and companies on all things relating to green finance, sustainability and responsible investment. A global citizen, she has lived and worked in North America, Europe and Asia but now calls Dubai home…for the time being at least!

Prior to this, Jessica was Head of Asia for the United Nations-supported Principles for Responsible Investment (UN-PRI), after a long stint as Chief Executive and Board Director of the Association for Sustainable and Responsible Investment in Asia (ASrIA), one of Asia’s leading think tanks working to promote sustainable finance and responsible investment across the region.

In this position, she led the Asia Investor Group on Climate Change (AIGCC) and played an active leadership role in the Global Sustainable Investment Alliance (GSIA) and the Global Investor Coalition on Climate Change (GIC).

Jessica has an extensive background in professional services and business consulting, focusing on financial services, environmental finance and sustainability industries. Through varied roles, she has had experience of working and living in Asia (in particular, China and Hong Kong), Europe and North America, and across a range of different sectors, markets and regulatory environments.

She frequently contributes articles, authors reports and speaks at conferences on issues including green financing, financial market developments, climate finance policy and broader sustainable finance issues.  She also provides input to several advisory panels and working groups on green finance and sustainability issues, and was a member of Hong Kong’s Financial Services Development Council’s Green Finance Working Group, responsible for making policy recommendations to the Hong Kong government on green finance.

Beginning her career working for a member of the UK Parliament, Jessica has worked in a number of policy and public affairs roles, subsequently joining one of the ‘Big Four’ professional services firm as a consultant, providing advisory services to a range of financial institutions including investment banks, insurers, reinsurers and asset managers, notably on issues related to governance and risk management. Thereafter working in environmental and carbon financing, she was a director of a leading China-based developer of energy and emission reduction solutions, in addition to working with a number of start-ups in the Asia-Pacific region.

She holds an MSc in Applied Environmental Economics from the University of London, an MSc in Politics from the London School of Economics and a BA in Economics from the University of Manchester, UK. She also holds a Professional Diploma in Financial Management from the ACCA and the FT Post-Graduate Diploma for Non-Executive Directors.

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